In an update on the its blog, Twitter has confirmed that ‘tailored trends’ have started to be rolled out to users this week. The trends use an algorithm based on the user’s location and who the user follows, and are designed to show a more relevant selection of topics than the standard trends.
Updates to social networks generally become divisive among fans, so Twitter has taken the wise decision to make this optional, and you can change your location at any time in case you want to go back to seeing general trends.
Keep an eye on Twitter over the next few days and with any luck you’ll see the new trends appear for you.
